- Windows 7 Ultimate- النسخة الجديدة من مايكروسوفت ويندوز 7

واخـيـراً النسخة النهائية الرسمية والاصلية لـ Windows 7 Ultimate والمعتمدة من MSDN

Windows 7 MSDN النسخة التى طال انتظارها على امل انها ستعوض الجميع عن فشل ويندوز الفيزتا وقد حدث فالنسخة تجمع بين سرعة وسهولة استخدام الـ XP وروعة الجمال والتقنيات الحديثة للفيزتا .. النسخة رائـعة بمعنى الكلمة .. وانصح الجميع بتحميلها واستخدامها ..

للعلم >> هذة هى النسخة الـ MSDN وهى ليست الـ RTM التى تم نشرها قبل ذلك

وللعلم ايضاً >> الفروق بين النسخ الـ RTM و MSDN و OEM و Retail لا تذكر وجميعم واحد اى يمكنكم استخدام اى واحدة منهم فلا يوجد فروق من حيث السرعة والكفائة ولكن يفضل استخدام النسخة الـ MSDN ..

الفآرق بين الـ MSDN و الـ RTM

النسخة الـ MSDN :

هى اختصار لـ Microsoft Developer Network

وهى نسخة نادرة مصممة للمبرمجين والمطورين ولكل باحث فى هذآ المجال ..

النسخة الـ RTM :

هى اختصار لـ Release To Manufacturing

وهى نسخة صنعت لمعامل اجهزة الكمبيوتر اى انها اصدار خاص بالشركات مثل : Dell و HP

النسخة 32 بت
النسخة بصيغة ايزو يتم حرقها على ديفيدي باستتخدام برنامج Power Iso
باقل سرعه


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منقول

NileWeb Introduction

NileWeb

Web HostingEstablished in 1997, NileWeb is a renounced leader in Internet Hosting industry in the middle East and mainly in Egypt. Catering primarily to high profile, high demand, websites, NileWeb offers a wide range of product and services that extend beyond what the traditional Hosting/Colocation provider offer. Our head quarter in Cairo, Egypt is staffed 24x7 with technical support team to answer and resolve any issues or questions.

Service Portfolio :

PortfolioNileWeb offers a wide variety of services and product to our customer and most could be customized to particular needs. The following are some of the standard service offering available today:


* Shared Hosting
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* IP BPX
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http://www.nileweb.com

Cost per impression -CPI-

Cost per impression, often abbreviated to CPI or CPM for Cost per thousand impressions, is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, e-mail spam, and opt-in e-mail advertising, although opt-in e-mail advertising is more commonly charged on a cost per action (CPA) basis although Sometimes (CPM) is used.

An online advertisement impression is a single appearance of an advertisement on a web page. Each time an advertisement loads onto a user's screen, the ad server may count that loading as one impression. However, the ad server may be programmed to exclude from the count certain non-qualifying activity such as a reload, internal user actions, and other events that the advertiser and ad serving company agreed to not count. For online advertising, the numbers of views can be a lot more precise. When a user requests a web page, the originating server creates a log entry. Also, a third party tracker can be placed in the web page to verify how many accesses that page had.

Source : http://en.wikipedia.org/wiki/Cost_per_impression

Cost per action -CPA-

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.

Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser.

The CPA can be determined by different factors, depending where the online advertising inventory is being purchased.

Source : http://en.wikipedia.org/wiki/Cost_per_action

Pay per click -PPC-

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements so called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model -- if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Source : http://en.wikipedia.org/wiki/Pay_per_click

Paid To Click -PTC-

Paid-To-Click is an online business model that draws huge amounts of online traffic from people aiming to earn from home. Paid-To-Click, or simply PTC websites act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the consumer when he views the advertisement.

The viability of the PTC business model has been questioned, as fraudulent clicks have ramped up the expenses for advertisers.With lawsuits filed against the internet search companies, the burden has been placed on Google, Yahoo and others to determine the valid clicks from the fraudulent ones,although PTC site may just be used as advertising, to direct traffic to one's site. Moreover, many users registered in PTC websites are bots.

Even though advertisement is the most widely known method for PTC to stay alive, most of the profit comes from the direct sales of fake referals which are created virtually by the PTC owner at his will. To cover up all this scheme, PTC owners inject some normal ads from fictional advertisers thereby keeping the system running smoothly.

Source : http://en.wikipedia.org/wiki/Paid_To_Click

Affiliate Marketing

A story for success : Vinny Lingham 'eMarketing Channels'

E-mail Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

* sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
* sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
* adding advertisements to e-mails sent by other companies to their customers, and
* sending e-mails over the Internet, as e-mail did and does exist outside the Internet

An Interview with Tim Morrison , Toyota marketing manager

Practical Marketing Strategies

E-marketing lecture

Account-based marketing

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. The popularity of this approach is growing, with companies such as HP, Progress Software and Xerox reported to be leading the way.

Source :
http://en.wikipedia.org/wiki/Account-based_marketing

SWOT analysis

SWOT analysis :
is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

Using SWOT analysis in generating strategies :
If the objective seems attainable, the SWOT is used as input to the creative generation of possible strategies, by asking and answering each of the following four questions, many times:

• How can we Use and Capitalize on each Strength?
• How can we Improve each Weakness?
• How can we Exploit and Benefit from each Opportunity?
• How can we Mitigate each Threat? 
  

Source :
http://en.wikipedia.org/wiki/SWOT_analysis

Reverse Marketing

Reverse Marketing is the concept of the making the customer seek the firm rather than marketers seeking the customer.
Usually, this is done through traditional means of advertising, such as TV advertisements, print magazine advertisements and online media. Reverse marketing works mainly on the basis of the law of attraction.
While marketing mainly deals with finding the right set of customers and targeting them, Reverse marketing deals with strategies that would make the customer find the company offering the product.

Source :
http://en.wikipedia.org/wiki/Reverse_Marketing

The Marketing Environment

The term "marketing environment" relates to all of the factors (whether internal, external, direct or indirect) that affects a firm's marketing decision-making/planning. A firm's marketing environment consists of three main areas, which are:

• The macro-environment, over which a firm holds little control
• The micro-environment, over which a firm holds a greater amount (though not necessarily total) control

Source :
http://en.wikipedia.org/wiki/Marketing#The_marketing_environment

Internet Marketplaces

The growing prevalence of internet access has enabled new markets to emerge online. Perhaps best known among these marketplaces is eBay, an enormous globally available auction house for products. The internet has also allowed less common marketplaces to thrive by connecting buyers and sellers from disparate locations. The formation of online marketplaces often occurs quickly in response to social or economic trends. Craigslist is another website that allows the public to trade goods and services. Internet marketplaces can further be categorized as B2B and B2C marketplaces.

Source :
http://en.wikipedia.org/wiki/Marketplace#Internet_Marketplaces

Market research

Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.
Questionnaires and focus group discussion surveys are some of the instruments for market research.
For starting up a business, there are some important things:

• Market information

Through Market information you can know the prices of the different commodities in the market, the supply and the demand situation. Information about the markets can be obtained from different sources and varieties and formats.

• Market segmentation

Market segmentation is the division of the market or population into subgroups with similar motivations. it is a widely used for segmenting on geographic differences, personality differences, demographic differences, technographic differences, use of product differences, and psychographic differences and also gender differences.

• Market trends

The upward or downward movements of a market, during a period of time. The market size is more difficult to estimate if you are starting with something completely new. In this case, you will have to derive the figures from the number of potential customers or customer segments. [ Ilar 1998 ]
But besides information about the target market, you also need information about your competitor, your customers, products etc. Lastly, you need to measure marketing effectiveness. A few techniques are:

• Customer analysis
• Choice modeling
  
• Competitor analysis
  
• Risk analysis
  
• Product research
• Advertising the research
• Marketing mix modeling

Source :
http://en.wikipedia.org/wiki/Market_research

Viral Marketing

Viral marketing refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes.

Source :
http://en.wikipedia.org/wiki/Viral_marketing

Online Brand Management

Companies are embracing brand reputation management as a strategic imperative and are increasingly turning to online monitoring in their efforts to prevent their public image from becoming tarnished. Online brand reputation protection can mean monitoring for the misappropriation of a brand trademark by fraudsters intent on confusing consumers for monetary gain. It can also mean monitoring for less malicious, although perhaps equally damaging, infractions, such as the unauthorized use of a brand logo or even for negative brand information (and misinformation) from online consumers that appears in online communities and other social media platforms. The red flag can be something as benign as a blog rant about a bad hotel experience or an electronic gadget that functions below expectations.

Source :
http://en.wikipedia.org/wiki/Brand_management#Online_Brand_Management

Marketing mix ((The 4P's))

The marketing mix is a set of controllable, tactical marketing tools that work together to achieve company's objectives.

Elements of the marketing mix are often referred to as 'the four Ps':

• product - A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are often service based like the tourism industry & the hotel industry or codes-based products like cellphone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system.
• price – The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and the customer's perceived value of the product. The business may increase or decrease the price of product if other stores have the same product.
• place – Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.
• promotion – Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. One of the most notable means of promotion today is the Promotional Product, as in useful items distributed to targeted audiences with no obligation attached. This category has grown each year for the past decade while most other forms have suffered. It is the only form of advertising that targets all five senses and has the recipient thanking the giver. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word of mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and Public Relations.

Source :
http://en.wikipedia.org/wiki/Marketing_mix

Marketing strategies

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated time frame. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies , corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales . A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

Source :
http://en.wikipedia.org/wiki/Marketing_strategy

The relation between Marketing and Sales

Marketing is how to tell and how to sell ,
So we can see that Selling is only a part of the Marketing process which also includes Planning , Advertising , pricing and feedback gathering.