Reverse Marketing is the concept of the making the customer seek the firm rather than marketers seeking the customer.
Usually, this is done through traditional means of advertising, such as TV advertisements, print magazine advertisements and online media. Reverse marketing works mainly on the basis of the law of attraction.
While marketing mainly deals with finding the right set of customers and targeting them, Reverse marketing deals with strategies that would make the customer find the company offering the product.
Source :
http://en.wikipedia.org/wiki/Reverse_Marketing
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