Web HostingEstablished in 1997, NileWeb is a renounced leader in Internet Hosting industry in the middle East and mainly in Egypt. Catering primarily to high profile, high demand, websites, NileWeb offers a wide range of product and services that extend beyond what the traditional Hosting/Colocation provider offer. Our head quarter in Cairo, Egypt is staffed 24x7 with technical support team to answer and resolve any issues or questions.
Service Portfolio :
PortfolioNileWeb offers a wide variety of services and product to our customer and most could be customized to particular needs. The following are some of the standard service offering available today:
* Shared Hosting
* VPS (Virtual Private Server)
* Dedicated Servers (Managed and Un-managed)
* Client colocation service
* Site administration and management
* Disaster recovery service
* Global load balancing and load sharing
* DNS Hosting
* Application integration and development
* Transaction processing and credit card gateway
* Bulk domain name registration
* VOIP Solutions.
* IP BPX
* Audio/Video streaming
http://www.nileweb.com
2009-09-27
2009-09-14
Cost per impression -CPI-
Cost per impression, often abbreviated to CPI or CPM for Cost per thousand impressions, is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, e-mail spam, and opt-in e-mail advertising, although opt-in e-mail advertising is more commonly charged on a cost per action (CPA) basis although Sometimes (CPM) is used.
An online advertisement impression is a single appearance of an advertisement on a web page. Each time an advertisement loads onto a user's screen, the ad server may count that loading as one impression. However, the ad server may be programmed to exclude from the count certain non-qualifying activity such as a reload, internal user actions, and other events that the advertiser and ad serving company agreed to not count. For online advertising, the numbers of views can be a lot more precise. When a user requests a web page, the originating server creates a log entry. Also, a third party tracker can be placed in the web page to verify how many accesses that page had.
Source : http://en.wikipedia.org/wiki/Cost_per_impression
An online advertisement impression is a single appearance of an advertisement on a web page. Each time an advertisement loads onto a user's screen, the ad server may count that loading as one impression. However, the ad server may be programmed to exclude from the count certain non-qualifying activity such as a reload, internal user actions, and other events that the advertiser and ad serving company agreed to not count. For online advertising, the numbers of views can be a lot more precise. When a user requests a web page, the originating server creates a log entry. Also, a third party tracker can be placed in the web page to verify how many accesses that page had.
Source : http://en.wikipedia.org/wiki/Cost_per_impression
Cost per action -CPA-
Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.
Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser.
The CPA can be determined by different factors, depending where the online advertising inventory is being purchased.
Source : http://en.wikipedia.org/wiki/Cost_per_action
Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser.
The CPA can be determined by different factors, depending where the online advertising inventory is being purchased.
Source : http://en.wikipedia.org/wiki/Cost_per_action
Pay per click -PPC-
Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements so called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model -- if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Source : http://en.wikipedia.org/wiki/Pay_per_click
Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements so called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model -- if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the web, which explains its popularity. Variations include, banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Source : http://en.wikipedia.org/wiki/Pay_per_click
Paid To Click -PTC-
Paid-To-Click is an online business model that draws huge amounts of online traffic from people aiming to earn from home. Paid-To-Click, or simply PTC websites act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the consumer when he views the advertisement.
The viability of the PTC business model has been questioned, as fraudulent clicks have ramped up the expenses for advertisers.With lawsuits filed against the internet search companies, the burden has been placed on Google, Yahoo and others to determine the valid clicks from the fraudulent ones,although PTC site may just be used as advertising, to direct traffic to one's site. Moreover, many users registered in PTC websites are bots.
Even though advertisement is the most widely known method for PTC to stay alive, most of the profit comes from the direct sales of fake referals which are created virtually by the PTC owner at his will. To cover up all this scheme, PTC owners inject some normal ads from fictional advertisers thereby keeping the system running smoothly.
Source : http://en.wikipedia.org/wiki/Paid_To_Click
The viability of the PTC business model has been questioned, as fraudulent clicks have ramped up the expenses for advertisers.With lawsuits filed against the internet search companies, the burden has been placed on Google, Yahoo and others to determine the valid clicks from the fraudulent ones,although PTC site may just be used as advertising, to direct traffic to one's site. Moreover, many users registered in PTC websites are bots.
Even though advertisement is the most widely known method for PTC to stay alive, most of the profit comes from the direct sales of fake referals which are created virtually by the PTC owner at his will. To cover up all this scheme, PTC owners inject some normal ads from fictional advertisers thereby keeping the system running smoothly.
Source : http://en.wikipedia.org/wiki/Paid_To_Click
2009-09-11
E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
* sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
* sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
* adding advertisements to e-mails sent by other companies to their customers, and
* sending e-mails over the Internet, as e-mail did and does exist outside the Internet
* sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
* sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
* adding advertisements to e-mails sent by other companies to their customers, and
* sending e-mails over the Internet, as e-mail did and does exist outside the Internet
2009-09-05
2009-09-03
2009-09-02
Account-based marketing
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. The popularity of this approach is growing, with companies such as HP, Progress Software and Xerox reported to be leading the way.
Source :
http://en.wikipedia.org/wiki/Account-based_marketing
Source :
http://en.wikipedia.org/wiki/Account-based_marketing
SWOT analysis
SWOT analysis :
is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
Using SWOT analysis in generating strategies :
If the objective seems attainable, the SWOT is used as input to the creative generation of possible strategies, by asking and answering each of the following four questions, many times:
http://en.wikipedia.org/wiki/SWOT_analysis
is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
Using SWOT analysis in generating strategies :
If the objective seems attainable, the SWOT is used as input to the creative generation of possible strategies, by asking and answering each of the following four questions, many times:
- How can we Use and Capitalize on each Strength?
- How can we Improve each Weakness?
- How can we Exploit and Benefit from each Opportunity?
- How can we Mitigate each Threat?
http://en.wikipedia.org/wiki/SWOT_analysis
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