is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
Using SWOT analysis in generating strategies :
If the objective seems attainable, the SWOT is used as input to the creative generation of possible strategies, by asking and answering each of the following four questions, many times:
- How can we Use and Capitalize on each Strength?
- How can we Improve each Weakness?
- How can we Exploit and Benefit from each Opportunity?
- How can we Mitigate each Threat?
http://en.wikipedia.org/wiki/SWOT_analysis
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